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Prof. Dr. Jürgen Leohold

Executive Director of Group Research, Volkswagen AG

Prof. Leohold began his career at Volkswagen in 1987. After various positions in the Vehicle Electric/Electronics Development in January 2005 he was appointed to Division Manager of the Electric/Electronic Domain. Prof. Leohold is Executive Director of Volkswagen Group Research since April 2006. He studied Electrical Engineering at the University of Hanover, Germany and the Georgia Institute of Technology in Atlanta, USA and completed his studies with a PhD in Engineering at the University of Hanover. Between 2002-2005 Prof. Leohold was Professor at the Institute for Vehicle Systems and Principles of Electrical Engineering at the University of Kassel, Germany.

"Our goal is to attract anyone who wants to help shaping the future of Volkswagen’s Infotainment Systems. "

Dr. Volkmar Tanneberger

Executive Director Volkswagen Electrics and Electronics Development

Dr. Volkmar Tanneberger studied Electrical Engineering at Technische Universität Braunschweig, Germany and in 1995 received his PhD in Electrical Engineering. In 1995, Dr. Tanneberger began his professional career at Blaupunkt Werke GmbH, where he took over technical responsibility as technical specialist for the subject of location determination. Subsequently he held a number of different positions in development, including head of department for the area of software design and platform development. Since 2001, Dr. Tanneberger has been employed by Volkswagen AG. He directed the "Innovation House for Mulitmedia" of Group electronic strategy until 2002. From 2002 through 2006, he was, as head of the main department "Functional electronics", responsible for the development of control units for Volkswagen cars and commercial vehicles. Since 2006, Dr. Tanneberger has headed the Electrics and Electronics Development division.

"High quality infotainment modules are essential part of Volkswagen cars. I am really interested in how developers will combine the advantages of touchscreen interaction with car specific applications."

Luca de Meo

Executive Director Marketing of Volkswagen Passenger Cars

Luca de Meo studied marketing in Milan and began his carreer in the car industry in 1992, where he was in charge of Renault sales regions in Italy until 1994. Then he moved to the Renault Group’s headquarters in France, where he was responsible for market analyses and product management. In 1998, he joined Toyota Motor Europe. He was appointed General Manager for product planning in 2000. Having joined the Fiat Group in 2002, Luca de Meo headed marketing at the Lancia brand. One year later he became Vice President of Lancia. He was appointed CEO of Fiat Automobiles Spa in 2004. He became the board member for marketing at the Fiat Group in 2007 and was also appointed CEO of the Alfa Romeo in the same year. In addition, he assumed responsibility for Abarth brand business in March 2007 before leaving the Fiat Group in 2009. Since August 2009, Luca de Meo is responsible for Marketing at the Volkswagen Passengers Cars brand.

"Volkswagen is the people's brand, this is a great opportunity to show our people's 'Creative Power'!"

Klaus Bischoff

Executive Director of Volkswagen Design

Klaus Bischoff studied Design at the Hochschule für Bildende Künste in Braunschweig. He started his career at Volkswagen as designer in 1989. Since then, Klaus Bischoff held various leading positions at Volkswagen Design. Highlights at his time as “Head of Design Interior Passenger Cars” are the interiors of Volkswagen Phaeton and Bugatti Veyron. Under his responsibility as “Head of Exterior Design”, later on “Head of Design Quality”, and now “Director of Volkswagen Design” cars such as the Tiguan, Passat CC, Scirocco, Golf, Polo, Sharan and Touareg were created. He also gave distinction to the design of the concept-cars Up, Space-Up, E-Up and Up Lite. "Design is one of the key topics of Volkswagen. I will give this a focus in the jury discussion."

Dr. Burkhard Huhnke

Executive Director at the Electronics Research Laboratory, Volkswagen Group of America

Since 2007, Burkhard Huhnke has been the Executive Director at Volkswagen Group of America's Electronics Research Laboratory in Palo Alto, CA. Before his transfer to Volkswagen Group of America, Burkhard Huhnke held management positions in various research and development departments of Volkswagen, Germany. After Volkswagen's successful involvement in Stanford's 2005 Grand Challenge entry, Burkhard Huhnke continued consulting the Stanford Racing Team. In 1993 Burkhard Huhnke received his degree in electrical engineering at TU Braunschweig, Germany and obtained his PhD in engineering in 1999.

"It’s about embracing a new approach to value creation that also gives users an active social network full of collaborative opportunities."

Dr. Peter Oel

Head of Human Machine Interface, Group Research, Volkswagen AG

Peter Oel studied Computer Science at the University of Karlsruhe, Germany. After completing his PhD in Engineering at the University of Karlsruhe in 2002, he worked at Carmeq GmbH, Berlin, a company within the Volkswagen Group specialized on in-car electronics systems. Since 2007 Peter Oel is working as Head of the Human Machine Interaction Team at Volkswagen Group Research.

"I am especially interested in how the participants will combine Apps with in-car functionality. This will be a great challenge."

Barbara Lamprecht

Director Brand Management and Strategy China, Volkswagen AG

Barbara Lamprecht studied Geology in Erlangen and started her carrier in the car industry in 1990 at Volkswagen, where she joined the environmental protection department. In1997, after various positions within the Volkswagen world she was appointed to Brand Management and Strategy in Wolfsburg. Highlights during her time at the Brand Management are the "Volkswagen PKW Pavilion in Autostadt”, customer and visitor center in the “Gläserne Manufaktur in Dresden” as well as “Brand Setup and Strategy” for leading markets like China and US. Since 2007 she is working as Director of the Brand Management and Strategy department at Volkswagen Group China in Beijing.

"Apps as a trendsetting new lifestyle element supporting us to be the most innovative car brand in China – the new Chinese generation is keen on it ."

Prof. Clifford Nass

Communication Dept., Stanford University

Clifford Nass is currently the Thomas M. Storke Professor at Stanford University; he has been a professor at Stanford since 1986. His primary appointment is in Communication, but he also has appointments by courtesy in Computer Science; Education; Science, Technology, and Society; Sociology; and Symbolic Systems (cognitive science). He received his B.A. in Mathematics and M.A., and Ph.D. in Sociology at Princeton University. Nass's research focuses on (laboratory and field) experimental studies of social-psychological aspects of human-technology interaction. He is author of three books and over 150 papers and book chapters.

"It will be interesting to see if the interaction paradigms from the mobile app world can be transferred in the car. I will keep an eye on this."

Gernot Goppelt

Editor heise Autos | c´t, Heise Zeitschriften Verlag

Gernot Goppelt began his career as a technical writer for mechanical engineering, telecommunications, software and automotive technology. From 1999 to 2007 he was editor for the automotive magazines ATZ, MTZ and ATZelektronik. In 2007 he joined the online section of c´t magazine to build up the automotive online magazine heise Autos, with a strong focus on current an upcoming technology trends.

"Apps will allow car infotainment to grow with current und future technology, being partially driven from outside the automotive industry. I am fascinated by the idea of finding attractive and useful solutions without compromising the driving task."